By The UNCHARTED® editors1 min read
ETHICAL TRAVEL
Trusted + Verified
AUGUST 19, 2026
UNCHARTED is now a
— outside corroboration of the best eco-travel practices Chip and Sandy Cunningham have upheld since they started in the bush thirty years ago.
Certified B Corporation
For the Cunningham family, a safari isn't just a vacation. It's an embodied education in what happens when people pay soulful attention to the land and the communities that call it home. UNCHARTED grew out of that felt experience.
Over three decades ago, Chip and Sandy Cunningham began connecting clients with hosts they knew personally at the kinds of Outposts it would be hard for travelers to find independently: small, family-run lodges and tented camps in East Africa, where the owners hand-picked every guide, staff came from the surrounding villages, and conservation was a way of life. Places where you learned life-changing stuff there's no other way to learn than by going there and doing it.
That ethos has since traveled well beyond East Africa. Today, UNCHARTED works with operators across the globe who share the same values and make the same commitments. For years, the only proof we could offer was our own authority. Now, however, we are proud members of The Long Run, the global alliance of conservation-minded travel companies built around the 4C framework — Conservation, Community, Culture, and Commerce. And on July 14, we added a second credential: UNCHARTED is now a Certified B Corporation.
B Corp certification is an outside audit of how a company actually treats its workers, its partners, the communities it touches, and the environment it depends on, scored against a fixed standard rather than our own say-so.
None of this changes what we do. It just means you don't have to simply take our word for it anymore.
